Genus creates award winning and innovative products for the video and photography professional. The Genus range of products are designed and built to exacting standards. At Genus, we believe in having an active conversation with our customers. We are committed to making the products you need. Genus products are extensive field tested by video and photography professionals in the most demanding environments. Our motto is "Designed by Professionals for Professionals". Genus products are reasonably price. Our aim is to redefine the price point for quality photographic and video products.

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The first product we brought to the market was the Genus Matte Box. Setting a new price point for a quality matte box, this product has been recognised as the best compact matte box on the market.

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Genus continues to make waves in the market by continually adding to our range of professional and affordable camera accessories.

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The range of products includes camera rod support ?systems, shoulder rigs, 3d camera rigs, viewfinders, sunshades and filters, with many more products on the way.

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